Friday 4 October 2013

Augmented Reality - Intuitive Technology

Though the birth of several technologies has lent the gravity of convenience in the way we live our life, not all of them evoked an exact sense of enthusiasm and keenness as AR or augmented reality. Well acknowledged as the tool behind creating a better, more perfect and enlightening virtual world, the Augmented Reality technology is emerging as the technology of future where people will experience unique digital expression of physical world.

In contrast to the scenes obtained from real world environment, the augmented ones using computer-generated information are comparatively enlightening and very conducive to sensory perception as well. You walk down a street, hold on your Smartphone to a building, capture the picture and see the phone digitally converting the image with extra information superimposed on it, thus providing you exact detail about the real world surrounding like nearby located hotels, restaurants etc. in virtual form.

Aside from digitally modifying the physical world environment, the augmented reality technology has redefined the shopping experience of online shoppers. The avid customers believing in "first try, then purchase" shopping maxim have now been given "virtual mirror" AR technology enabling them "try on" a product before making a decision to purchase.

Though the concept of augmented reality is still rudimentary because not everyone is familiar with it, it would be quite hasty to predict long-term delay in the expansion of the technology in people's knowledge. The pace with which the business world adopts the technology as a market strategy to brand products as well as to experience the digital depiction of the real world environment, the days are not far when it will be a household name.

0 comments:

Post a Comment