The continuous advancement of technology
means our lives become efficient and easier to manage on a daily basis. There
is technology that we can do without, such as a toilet seat with built-in Wi-Fi.
Or a dinner plate that counts your calories (Um, actually, a friend of mine
could use this). And there is technology that if we didn't have, we’d be sent
back to the Stone Age – this is the simple cell=phone, GPS Navigation, or even
the World Wide Web.
Point is, every consumer has their
preferences and judging would not be my right; but every now and then an
innovative piece of technology is introduced to us that causes quite a stir.
Augmented Reality
Here the spotlight shines. For those who
missed our previous blogs on our website, AdStuck,
this is a fast track explanation on what augmented reality technology generally
is:
“This
technology, using one’s device-display, displays a layer of digital
information/data over the natural environment to help explain what you’re
looking at in a more understanding way”.
Examples could be pointing at a train
station with the AR technology helping you make out which entrance to head for
when catching a Sleeper after a certain time period. Or pointing at a plate of
food and deciphering out all its natural ingredients. There are numerous uses
that AR simply brings to us.
A time will come when an entire city can
be augmented through the view of one’s office window. Consumers will be
incredibly tech savvy to a point it becomes unnatural to do things naturally.
This could also be a potential disadvantage of augmented reality since it can
lead to over-dependence and probably less human employment e.g. A group of
tourists relying on AR apps instead of the actual tour guide. And there are the
issues of privacy – just imagine pointing the AR-enabled camera at a person’s
face, revealing all their social networking site memberships and anything else
that can be found online.
However, the positives of AR will always
outweigh its controversies – it’s just up to us to control how much we make
available to the general public, I guess. The advantages are simply too much to
even think about halting this beautiful process of AR’s evolution into our
lives.
See, I am no expert on Augmented
Reality’s full capabilities – hell, I myself was just introduced to this
wonderful technology this year. But I’ll tell you this:
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