Tuesday 19 March 2013

Is Reality Enough?

augmented reality apps
Come on guys…Why do we always have to mess around with Mother Nature, huh? Hasn’t She had enough manipulation? Can we not appreciate her for all that She has and isn’t that enough? Do we always have to add onto her? Well…APPARENTLY WE DO!

A good enough reason to keep on doing this is a relatively fresh, new and exciting digital technology called “Augmented Reality”.

Now, you’ve all heard of different kinds of software technology helping to make life easier and more efficient in so many ways: from something as simple as a Widget (or Gadget as it’s called on PCs), to complex RSS Feeds such as the now ‘going-to-shut-down’ Google Reader.

These ‘taken-for-granted’ technologies have made retrieving data and information a piece of cake and we are at a stage when we simply cannot do without them; that’s why there are so many alternatives out there to cater to most demographics. But these are all purely digital – they have their own worlds of information.

This is where the exciting and simplistic charisma of Augmented Reality kicks in. This is a kind of digital technology that, through real-life image detection, adds extra information to our ‘view’ of the natural world.

Assuming you own a tablet or at least a smartphone (if you didn’t, you’d be considered a caveman in this modern era) that is AR-capable. Now, activate the AR application on the smartphone and point it’s camera to, say, that post-box across you. Or the huge office complex behind you.Suddenly you realize that’s not a post-box, but a parking meter with information saying the current charges are $1/hr; and the flowers growing near that nice-looking home are actually a very rare species found in Africa, and finally the office complex behind you is that of a company called AdStuck – and more onscreen data shows its business actually involves the production of Augmented Reality technology!

This, my friends, is just the beginning of an explanation to something very exciting to come…

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