Augmented Reality in India - An Immortal Boom in the Graph!

Augmented reality in India can be an apt concept to combine creativity and technology, which is an add-on to what the existing software features are providing the user to conveniently consume various products and services in an interactive and thrilling manner.

The digital media has come into the picture for establishing a platform for people where they not only come across some information but can also enjoy a 2-way communication with the brand using the media to impart that information. This is where augmented reality in India is gaining popularity.

And every day, companies and marketers look forward to manifest such strategies that induce something new to have an edge above others and to design an image in the clutter where everyone is doing something or another; only to stand out in the crowd while making a worthwhile impression on the looker.

Anumeha Sharma, director at Adstuck Consulting Pvt. Ltd. says, “Augmented Reality in India has great scope for in today’s digital era, where the user barely sticks to one page or site or video, this platform can keep the user glued to generate maximum curiosity to finally look more about the promoted product and ultimately, buy it. The idea is to appeal the looker virtually where an interface enables him or her to interact with the product augmented and also experience oneself as if he or she is inside that virtual reality created. Adstuck’s work definitely makes it one of the top notch facilitators to build high-end and easy-to-use applications and products that can be best to enable Augmented reality in India as well as abroad.”

Seeing the uphill for augmented reality in India as well as outside; Adstuck’s vision lies in using emerging technologies and creating a whole new dimension to product visualization.

So, if you, as a brand want to experience the magic of augmented reality, Adstuck has its popularity with its services for augmented reality development, computer vision, mix media augmentation, augmented games, AR concept production and end-to-end campaigns.

The Seismic Effect of Augmented Reality in India

It would be hard to believe how come a technology with “yet to be pervasive” status being so valuable in India that just mere contribution to the field by AR firms created seismic effect as to prompting ad agencies and commercial establishments consider AR an irresistible prioritisation for their needs.

The seismic effect of augmented reality in India is the valuable acknowledgement of novelty of the technology by Augmented Reality firms and companies that use it. India is perhaps one of the fast-growing countries in the world with exponentially huge scope for this technology. 

With mobile consumption growth being the second largest in the world, the endorsement of the technology by integrating it with the mobile devices is counted as a prudent marketing strategy.

With the advent of augmented reality development companies in India, there has been addition of a new dimension to the visualisation of products on smartphones of users. Some of the most renowned AR companies have introduced their innovatively powerful Augmented Reality apps which contributed significantly to push forward the visual interaction with real world for users. 

Alive, for instance, has been representative of those of highly innovative AR apps that pay comprehensive attention on key platforms such as Android, iPhone and Windows to allow users experience interactive digital contents in their field of vision.

              The remarkability of Alive is a self-acknowledged novelty as transpired by the giant media newspaper, the Times of India. It   utilises the software as a marker-based augmented reality technique to allow users view static object/image in their live visual over the screen of their phone.

Advertising and marketing industries in India maximise the latent potentiality of AR applications to promote their brand to reach target customers. Considering that AR sponsored brand-promotion is finally inexpensive venture as compared to other tools resorted to fulfill the same objective, augmented reality technology is therefore counted the best and reliably innovative tool for marketers.

Today’s augmented reality technology stands for novelty and innovativeness in India. Even though the nascence of the technology doesn’t compensate well for its dim reputation among the mass, slowly and gradually,it is transmogrifying to an all-inclusive technology. Days to come would witness more seismic effects of AR technology on virtually every area, including education, medical, shopping and tourism.