It would be hard to believe how come a technology with “yet to be pervasive” status being so valuable in India that just mere contribution to the field by AR firms created seismic effect as to prompting ad agencies and commercial establishments consider AR an irresistible prioritisation for their needs.
The seismic effect of augmented reality in India is the valuable acknowledgement of novelty of the technology by Augmented Reality firms and companies that use it. India is perhaps one of the fast-growing countries in the world with exponentially huge scope for this technology.
The seismic effect of augmented reality in India is the valuable acknowledgement of novelty of the technology by Augmented Reality firms and companies that use it. India is perhaps one of the fast-growing countries in the world with exponentially huge scope for this technology.
With mobile consumption growth being the second largest in the world, the endorsement of the technology by integrating it with the mobile devices is counted as a prudent marketing strategy.
With the advent of augmented reality development companies in India, there has been addition of a new dimension to the visualisation of products on smartphones of users. Some of the most renowned AR companies have introduced their innovatively powerful Augmented Reality apps which contributed significantly to push forward the visual interaction with real world for users.
Alive, for instance, has been representative of those of highly innovative AR apps that pay comprehensive attention on key platforms such as Android, iPhone and Windows to allow users experience interactive digital contents in their field of vision.
The remarkability of Alive is a self-acknowledged novelty as transpired by the giant media newspaper, the Times of India. It utilises the software as a marker-based augmented reality technique to allow users view static object/image in their live visual over the screen of their phone.
Advertising and marketing industries in India maximise the latent potentiality of AR applications to promote their brand to reach target customers. Considering that AR sponsored brand-promotion is finally inexpensive venture as compared to other tools resorted to fulfill the same objective, augmented reality technology is therefore counted the best and reliably innovative tool for marketers.
Today’s augmented reality technology stands for novelty and innovativeness in India. Even though the nascence of the technology doesn’t compensate well for its dim reputation among the mass, slowly and gradually,it is transmogrifying to an all-inclusive technology. Days to come would witness more seismic effects of AR technology on virtually every area, including education, medical, shopping and tourism.
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