Friday 31 January 2014

Augmented Reality in India - An Immortal Boom in the Graph!


Augmented reality in India can be an apt concept to combine creativity and technology, which is an add-on to what the existing software features are providing the user to conveniently consume various products and services in an interactive and thrilling manner.

The digital media has come into the picture for establishing a platform for people where they not only come across some information but can also enjoy a 2-way communication with the brand using the media to impart that information. This is where augmented reality in India is gaining popularity.

And every day, companies and marketers look forward to manifest such strategies that induce something new to have an edge above others and to design an image in the clutter where everyone is doing something or another; only to stand out in the crowd while making a worthwhile impression on the looker.

Anumeha Sharma, director at Adstuck Consulting Pvt. Ltd. says, “Augmented Reality in India has great scope for in today’s digital era, where the user barely sticks to one page or site or video, this platform can keep the user glued to generate maximum curiosity to finally look more about the promoted product and ultimately, buy it. The idea is to appeal the looker virtually where an interface enables him or her to interact with the product augmented and also experience oneself as if he or she is inside that virtual reality created. Adstuck’s work definitely makes it one of the top notch facilitators to build high-end and easy-to-use applications and products that can be best to enable Augmented reality in India as well as abroad.”

Seeing the uphill for augmented reality in India as well as outside; Adstuck’s vision lies in using emerging technologies and creating a whole new dimension to product visualization.

So, if you, as a brand want to experience the magic of augmented reality, Adstuck has its popularity with its services for augmented reality development, computer vision, mix media augmentation, augmented games, AR concept production and end-to-end campaigns.

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