Thursday 8 August 2013

Augmented Reality Enabled Marketing Strategies

Along with marketing and gaming Augmented Reality has been in use for almost every sector including gaming, entertainment, government and even military. It has generated a new 3d world of augmentation where digitally generated sound and graphics give the illusion of real world environment. When physical meets digital it produces an enhanced view of reality to learn more, experience more and enjoy more. Augmented Reality also enables you to share your views with the help of app as the app is connected with internet which let you remain connected with others. AR is a transforming technology, which transforms the way you interact with the world.

Ikea, an augmented reality app developed for furniture will come in application on 25th August 2013. The amazing app has been developed to let user experiences the magic of AR and make the best choice. When you will browse Ikea's 2014 catalog using AR enabled smartphone you are able to experience virtual furniture in varying colors and sizes to place around the house. Recently Microsoft has announced that the company is planning to build their own augmented reality glasses which may be used in game development in the future.

With the technological innovations Greeting card companies are even looking to bridge to introduce e-cards and enabling Augmented Reality cards to make it more attractive and presentable. Gizmo is an AR enabled paper card when viewed with the phone camera gives appearance of real world items.

Augmented Reality is still growing and focusing to incorporate it into certain wearable objects like glasses and so on to be used in near future. Recently a new app SnippAR has been launched by Snipp Interactive Inc. The mobile app offers several options such as virtual visits, print to mobile activation, location finder, 360ยบ tours, training & education programs, virtual gaming, product catalog activations and interactive maps. The app is an interactive mobile solution for brand to engage their customers and create a magical experience which they haven't experienced earlier.

To download our augmented reality app - Areal, Visit Google play store: https://play.google.com/store/apps/details?id=com.adstuck.areal

To get augmented for your brand please contact Adstuck - Leading Augmented Reality Firm or call at 9971274847.


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